Principal Product Manager

Define & Own the Product Vision

Evolve our product strategy to meet ambitious growth, retention, and customer impact goals that you will own.

Set a compelling long-term product vision for our Life and Critical Illness vertical, aligned with business priorities and grounded in customer insights.

Champion a roadmap that balances innovation with operational excellence.

Understand your product and customer context deeply – you are comfortable building strong domain knowledge and being an expert in your category, which you can then apply to the vision for your portfolio.

Establish OKRs that help your team progress towards the long-term vision.

Drive End-to-end Execution and Delivery

While you’ll shape the big picture, it’s not just delegating – you won’t hesitate to get your hands dirty; diving into product reviews, writing business cases, helping unblock teams, etc.

Bring creative new ideas to solve complex problems that haven't been solved before in Canada.

Ensure we build the right things, the right way, at the right time – balancing short-term wins with long-term platform evolution.

Lead the product team through the full product lifecycle: problem definition, discovery, solution design, scoping, execution, launch, and iteration.

Collaborate closely with Product Design to build best-in-class customer experiences.

Write clear, actionable product specs that connect business goals, customer needs, and technical constraints.

Partner closely with engineering management to ensure initiatives are well-scoped, appropriately sized, and resilient.

Coordinate go-to-market with Growth, CS, and Operations, ensuring launches are operationally ready and well-supported.

Measurement, Experimentation and Iteration

Define success metrics and measurement plans for each initiative, including impact on funnel conversion, LTV, and operational efficiency.

Design and run experiments (e.g., A/B tests) to validate hypotheses and derisk larger bets.

Partner with Data to build dashboards, analyze performance, and translate results into next steps – including when to pivot, double down, or sunset work.

8+ years of extensive product management experience in similar roles.

Track record of success in growing D2C digital products and building best-in-class experiences. Nice to have experience in fintech or insurtech; but not required.

Experience scaling products and product teams at high-growth companies (e.g., Series A–D startups or tech-forward incumbents).

Proven ability to develop and communicate a product vision that inspires both internal teams and external stakeholders.

Strong business acumen – you understand how product connects to revenue, operations, customer success, and compliance.

Comfortable leading through ambiguity and structuring ambiguous problems into measurable outcomes.

Data-driven decision-maker with fluency in OKRs, KPIs, funnels, and experimentation.

Adept at prioritizing tradeoffs, managing competing needs, and maintaining velocity without sacrificing quality, while demonstrating exceptionally strong operational discipline – reliably following through, closing loops quickly, and keeping stakeholders updated without being prompted.

High emotional intelligence with a collaborative, transparent leadership style.

Strong communicator who can tailor messages to executives, engineers, marketers, and everyone in between.

Committed to building a diverse, inclusive, and mission-driven team culture.

Generous PTO - 20 vacation days

A comprehensive benefits plan with premiums paid in full by PolicyMe

Investment in your professional development, including an L&D budget, AI tooling budget, performance reviews twice a year and ongoing feedback to ensure you reach your highest potential

An extremely high performing, low-ego, remote-first team that is truly disrupting an old industry

Option to work from home or our Toronto-based office (bonus: we cover the costs to bring all our employees in-person twice a year for experiential socials!)

Access to stock options based on performance