Digital Advertising Specialist

Career Centre Position Description Digital Advertising Specialist Department/Faculty Marketing Home Campus (Location) Surrey Main - Surrey, BC Employment Duration Permanent Apply Now Kwantlen Polytechnic University (KPU) is Canada’s only polytechnic university, proudly serving the South Fraser region for more than 40 years. With campuses in Surrey, Richmond, Langley, and Cloverdale, KPU is deeply connected to the communities it serves and to the diverse cultures, backgrounds, and lived experiences of its students. Through academic excellence, applied learning, innovation, and strong industry and community partnerships, KPU prepares students for meaningful futures. As an open-access university, KPU is powered by the people who live and work here. We believe every employee plays a meaningful role in supporting student learning and success. We are honoured to carry the name of the Kwantlen First Nation and are committed to equity, inclusion, reconciliation, and respectful relationships. As one of BC’s Top Employers, KPU is dedicated to fostering a supportive, inclusive, and engaged workplace where employees feel valued, connected to purpose, and empowered to make an impact. We invite you to explore your next career opportunity at KPU and discover how your work can contribute to a university where thought truly meets action. Competition ID: 4584 Internal Closing Date: May 24, 2026 External Closing Date: Open Until Filled # of Openings: 1 *Salary Information: 13 - BCGEU Pay Grid - $33.88 to $37.81 per hour Employment Type: Permanent Full Time Workplace Type: Hybrid Travel Frequency: Occasional travel between campuses is required. Employee Group: Support Staff (BC General Employees Union) Days of Work (BCGEU): Monday, Tuesday, Wednesday, Thursday, Friday Hours of Work (BCGEU): 8:30am - 4:30pm Hours per Week (BCGEU): 35 We are currently seeking a Digital Advertising Specialist to join our Marketing and Communications team. Job Overview The Digital Advertising Specialist will provide daily support to KPU’s digital advertising and related initiatives. The incumbent will be responsible for analyzing a ongoing marketing campaigns as well as activating and setting up digital advertising campaigns across multiple platforms, and formulating reports, summarizing data to clearly communicate the effectiveness of initiatives. He/she will be responsible for the collection, tracking, analysis, reporting, and communication of data related to KPU’s performance from all performance media, driving cross device traffic to our website, campaign landing pages, and application page. Implementing, measuring, and reporting on multiple sources of information to build a unified view of our client journey across multiple touch-points of engagement will enable KPU to optimize student recruitment, conversion and retention, promote events and offerings as well as increase brand awareness. Priority consideration will be given to BCGEU employees currently impacted by layoff at the same or lower pay grade. Education and Experience Diploma, preferably in Business, Marketing, Statistics or related subjects. Bachelor’s degree preferred. Minimum one year experience in a similar role or a combination of education and experience. Knowledge, Skills & Abilities Strong writing and communication skills. Ability to independently draft correspondence and reports based on knowledge of established styles and practices. Strong presentation skills and ability to verbally communicate and present data and strategic analysis. Strong organizational skills. Sense of urgency and passion with high expectations for quality. Ability to develop and execute multiple priorities and approaches to meet objectives. Expert computer skills (Excel, Word, Outlook, PowerPoint, Access). Proven experience using Google; Analytics, Adwords and Webmaster tools. Proven experience with social media platforms (Facebook, Twitter, Instagram, LinkedIn etc.) as well as their reporting tools. Background and experience with student information systems (BANNER) is an assets. Able to anticipate needs and requirements of the marketing and recruitment departments. Demonstrate proficiency in the use of many computer programs. An entrepreneurial mindset and a roll up the sleeves work ethic – must be comfortable with ambiguity and rapid rates of change. Be familiar with digital campaign KPIS and metrics used for campaign performance reporting. Out-of-the-box thinker and problem solver with a resourceful and can-do attitude. Passion for driving results, and proven results-orientation. Demonstrated ability to handle sensitive and confidential information appropriately. Strong organizational skills and must be detail oriented with a demonstrated ability to work independently, lead multiple projects, prioritize, and manage a high-volume of tasks, deadlines, requirements, and decisions. Strong desire to constantly stay current in the fast evolving field of marketing analytics. Ability and willingness to work evenings and weekends on occasion. Please click here for a more detailed job description. As per the KPU-BCGEU Collective Agreement, qualified internal applicants within the BCGEU bargaining unit are given first consideration in filling this position. Internal applicants must apply by 11:59pm on the internal closing date in order to be considered as an internal applicant. Internal applications received after the closing date will be considered as an external applicant. Salary Information Salary and wage increments are in accordance with the Collective Agreement . Total Rewards As a part of our total rewards offerings, KPU also offers extended health and dental benefits, healthcare spending account, generous vacation package, defined pension plan, parenthood top-up, sick leave, long-term disability, life insurance, professional development days, tuition waiver, inhouse training & development, inter-campus transportation, and more! Note: Eligibility requirements apply, benefits may vary depending on the employee group the position belongs to and whether the position offered is temporary or part-time. Visit https://www.kpu.ca/hr for more information on KPU’s workplace, culture and total rewards. Note to Applicants Kwantlen Polytechnic University welcomes and encourages applications from equity deserving groups and diverse experiences including, but not limited to, Indigenous people, racialized people, people with disabilities, and members of the 2S/LGBTQIA+ community. If there are any barriers that you are experiencing or an accommodation that we can provide to support you through the application process, please reach out to us at talentacquisition@kpu.ca . Kwantlen Polytechnic University is committed to protecting the safety and welfare of employees, students, and the general public, and upholding the reputation and integrity of the University. For this reason, final applicants will be asked to undergo a background check. We thank all applicants for their interest in employment with KPU. Only candidates who are legally eligible to work in Canada will be considered; only those selected for an interview will be contacted. Back Share Apply Now